Modern Uses of Irony

Strands of media use irony to assert their right to have no position whatsoever. So, you take a cover of FHM, with tits on the front - and it's ironic because it appears to be saying "women are objects", yet of course it isn't saying that, because we're in a postfeminist age. But nor is it saying "women aren't objects", because that would be dated, over-sincere, mawkish even. So, it's effectively saying "women are neither objects, nor non-objects - and here are some tits!" Scary Movie 2, Dumb And Dumberer, posh women who go to pole-dancing classes, people who set the video for Big Brother Live, people who have Eurovision Song Contest evenings, Charlie's Angels (the film, not the TV series) and about a million other things besides, are all using this ludic trope - "I'm not saying what you think I'm saying, but I'm not saying its opposite, either. In fact, I'm not saying anything at all. But I get to keep the tits." As Paul de Man pointed out, some time before FHM, "This does not, however, make it into an authentic language, for to know inauthenticity is not the same as being authentic." So, we're not the first age to use irony (as some insist), but we are the first to use it in this vacuous, agenda-free and often highly amusing way.